On February 15th, Mövenpick Ice Cream, a premium Swiss brand, celebrated the grand opening of its first directly-operated specialty store in China at Taikoo Hui in Guangzhou. After nearly half a century of development, Mövenpick's sales network has expanded to over 40 countries worldwide, becoming a beloved Swiss premium ice cream brand in the international market. Since its inception, Mövenpick has adhered to its brand philosophy of "doing ordinary things in an extraordinary way." By using 100% pure, naturally sourced ingredients and authentic Swiss traditional craftsmanship, it transforms ordinary ice cream into an extraordinary culinary art.
Mövenpick Ice Cream Guangzhou Flagship Store
Featuring select natural ingredients and authentic Swiss craftsmanship, it is highly favored by consumers.
For ice cream lovers, Mövenpick is a familiar name. It originates from an inspiration by the brand's founder, Ueli Prager, who observed seagulls (Möve) picking only the finest parts of their food mid-air in Zurich. This led to the creation of Mövenpick, meaning "seagull's pick." In 1961, Mövenpick Ice Cream was born. The chefs at Mövenpick had the idea of using high-quality raw materials to make ice cream, and thus the world-renowned Mövenpick Ice Cream was born. In pursuit of the finest ingredients, the product development team travels to remote locations around the world to build strong and lasting partnerships with suppliers.
As its reputation grew, Mövenpick Ice Cream quickly spread to neighboring countries, becoming highly favored by consumers in Finland, Germany, the Middle East, and others.
Mövenpick Ice Cream features globally sourced natural ingredients.
Continuously improving quality and innovation, it has become the "Hermès" of the ice cream world.
To maintain the high quality of every ice cream, adhering to the brand philosophy of "doing ordinary things in an extraordinary way," Mövenpick chose not to expand rapidly. Instead, it continuously seeks suitable flavors to satisfy customers, ensuring that every scoop of Mövenpick Ice Cream is delicious and satisfying. It wasn't until 2005 that Mövenpick officially began to expand into external markets, gradually bringing its Swiss-imported ice cream to Hong Kong, China, Turkey, Spain, and other countries and regions.
In 2009, Mövenpick underwent a brand image refresh to enter a more premium market. With its 100% pure natural ingredients and authentic Swiss craftsmanship, Mövenpick Ice Cream is now available in over 40 countries and regions, including France, Australia, and Russia. It is widely popular among urban professionals and has been dubbed the "Hermès" of the ice cream world by consumers.
Mövenpick Ice Cream Paris Store
Using selected ice cream and holographic projection for a creative Christmas confession, bringing sweetness to customers.
Today, Mövenpick Ice Cream has finally arrived in Guangzhou. To allow Chinese food lovers to experience the perfect taste of this Swiss national brand, Mövenpick has carefully selected 17 flavors from over 30 Swiss-imported options for its Guangzhou flagship store. In addition to the three most classic flavors—Swiss Chocolate, Strawberry, and Vanilla Dream—new flavors like the fresh and smooth Passion Fruit Mango Sorbet, the sweet and delicate Tiramisu, and the rich and flavorful Maple Syrup & Walnut have also become customer favorites.
17 Selected Ice Cream Flavors
Furthermore, the Mövenpick Ice Cream Guangzhou flagship store offers customers an interactive Christmas holographic projection. Customers who spend a specified amount on-site can receive a Christmas holographic gift box. By scanning the QR code on the box or following the Mövenpick Ice Cream official account (movenpickicecream), customers can learn about the origins of the ice cream's ingredients and receive a holographic Christmas confession clip. Many customers on-site used the holographic projection to send sweet confessions and blessings to their loved ones and friends.
Mövenpick Ice Cream Christmas Holographic Projection