With 30 million bottles sold daily worldwide, the distribution of Yakult probiotic drinks in Nanchang has been comprehensively optimized and upgraded.
Freshly produced from the factory and transported to Nanchang by dedicated refrigerated vehicles for your intestinal health. On March 30th, Yakult's live-type lactic acid bacteria drink, supplied by Yakult Nanchang Branch, officially entered Nanchang. Now, local residents can enjoy Yakult more conveniently with a more stable supply.
In today's globalized market, you don't need to travel abroad or use overseas shopping agents to enjoy high-quality lactic acid bacteria drinks, because Yakult is here. This world-renowned live-type lactic acid bacteria drink, which has been sold in Nanchang by Yakult Wuhan Branch for three years, has now established its own Nanchang Branch to fully and deeply penetrate the Nanchang market.
What is Yakult?
Originated from a medical doctor 80 years ago, now spread across the globe
From October 1 to December 10, 2014, guided by the Ministry of Industry and Information Technology and implemented by China Enterprise Brand Research Center and its direct agency, Chnbrand, China's first customer recommendation rating system, C-NPS, officially conducted its survey and evaluation. The survey results showed that in the lactic acid beverage industry evaluation, Yakult became the industry leader and was rated as the most recommended lactic acid beverage brand by consumers. According to statistics from the Shanghai Beverage Industry Association, it has also ranked first in market share for lactic acid beverages for ten consecutive years in Shanghai.
What is Yakult? That takes us back over 80 years. In 1930, Dr. Minoru Okada, who was dedicated to preventive medicine research, successfully isolated and cultivated a strain of lactic acid bacteria that could reach the intestines alive and exert beneficial effects. This strain of lactic acid bacteria was later named "Lactobacillus casei Shirota" after his name.
In 1935, Dr. Okada began producing "Yakult live-type lactic acid bacteria drink" using this beneficial bacterium. Over time, the local people gradually accepted and grew to love this beverage, which is beneficial for intestinal health. In 1964, Yakult began to expand into overseas markets. In 2002, Yakult officially entered the mainland China market, first launching its drinks in Guangzhou, Guangdong Province (where it was named "Yilituo" due to a different Cantonese pronunciation). Through more than a decade of development, it now has three production bases in Guangzhou, Shanghai, and Tianjin (with a Wuxi factory under construction), numerous branches/subsidiaries, and has launched home delivery services in Guangdong, Shanghai, Beijing, Tianjin, and Xiamen.
Today, Yakult's footprint spans 33 countries and regions worldwide, with a daily sales volume exceeding 30 million bottles.
Why drink Yakult?
Global unified production standard: 100 billion live lactic acid bacteria reach your intestines
In 2001, the Food and Agriculture Organization of the United Nations and the World Health Organization defined probiotics as live microorganisms that, when administered in adequate amounts, confer a health benefit on the host.
As urban populations pay increasing attention to health, intestinal health has become crucial. The concept of probiotic health methods, centered on "preventive medicine," is gradually becoming popular, and various dairy companies are now launching probiotic or lactic acid bacteria drinks on the market. However, unlike other probiotic drinks that claim to contain 300 billion or more probiotics only at the time of production, Yakult's "100 billion Lactobacillus casei Shirota" strictly adheres to international standards, ensuring through experimentation that it can reach the human intestines alive and function after consumption.
Cold chain transportation is a severe test for true probiotic dairy drinks. "To ensure the 'viability' of the lactic acid bacteria, Yakult adopts cold chain transportation and management from the factory to the sales terminal," a staff member from Yakult Company told reporters.
Furthermore, to ensure every bottle is safe, reliable, and healthy, Yakult's production is extremely strict. During the production process, quality control personnel take samples from the production line every 2 hours for 120 inspections. If any single test fails, the entire batch will be scrapped.
It is understood that Yakult adopts unified production standards globally. The core strain comes from the Yakult Central Institute, and other ingredients, such as skim milk powder, are imported from around the world according to strict standards. At the Yakult Shanghai factory, reporters saw packaged and inspected imported skim milk powder neatly stacked in the raw material warehouse, waiting to be unpacked and put into production in a dedicated room.
Yakult is here!
Available in major supermarkets, and soon at convenience stores near you
Actually, as early as April 2012, Yakult entered the Nanchang market and was favored by consumers. However, previously, Yakult in Nanchang was sold by Yakult Wuhan Branch. Limited by factors such as the long distance, lack of warehousing in Nanchang, and insufficiently timely understanding of the market, Yakult occasionally faced supply shortages in Nanchang.
Now, the situation of Yakult being "out of stock" will no longer occur in Nanchang. It is understood that Yakult Nanchang Branch is equipped with first-class warehousing and professionally trained staff and officially commenced operations on March 30th. The Yakult products sold by this company have officially entered the Nanchang market, ensuring a stable supply of quality products. After taking over the business in Nanchang, the Yakult Nanchang Branch can ensure that Yakult is rapidly transported from the factory to Nanchang, put on the market in a timely manner, and delivered to consumers. The staff will also fully investigate the market to promptly replenish stock and ensure a steady supply.
"Previously, Yakult has already entered 30 comprehensive supermarkets, including Walmart, Carrefour, Auchan, Metro, and CR Vanguard. After the establishment of the Nanchang Branch, Wangzhongwang Supermarket, which has extensive coverage in Nanchang, will also sell Yakult products," a relevant person from Yakult Nanchang Branch introduced. Furthermore, to make it more convenient for consumers, Yakult will also gradually expand its business with convenience stores in residential areas where conditions permit, bringing Yakult to the doorsteps of consumers. (Reporter Liu Bushuo, Jiangnan Metropolitan Daily)