2017 Exploiting Internet celebrity food in the circle of friends

2017's Viral Food Sensations That Dominated Social Media

In 2017, Chinese social media feeds were flooded with "internet-famous" foods that became overnight sensations, blending creativity, aesthetics, and the thrill of trend-chasing. These treats captivated millions not just for their taste, but for their shareable appeal, turning ordinary snacks into cultural phenomena.

Leading the pack was the "Rainbow Cake," a towering, pastel-hued dessert that looked like a edible work of art. Its vibrant layers, often showcased in slow-motion videos, made it a staple at birthdays and cafes, with influencers rushing to post photos for the perfect Instagram shot. Close behind was the "Cheese Foam Tea," a Taiwanese innovation that took bubble tea to new heights. Thick, creamy cheese foam topping fragrant milk tea created a sweet-and-savory symphony, quickly becoming a must-try for urban youth.

Simpler yet equally addictive was the "Crispy Pork Belly Bun," where flaky, golden skin encased tender meat, satisfying cravings with every bite. Street vendors selling these buns often drew long lines, as eager foodies documented their waits online. Even healthier options like the "Avocado Toast" gained traction, with its visually appealing presentation of mashed avocado on artisanal bread symbolizing a trendy lifestyle.

What made these foods go viral was their ability to evoke both desire and FOMO (fear of missing out). In 2017, eating wasn’t just about sustenance—it was about participating in a collective digital experience, one delicious post at a time.